Athipatai

A young brand had to serve three very different people at once. Someone discovering Thai craft beer, a bar ordering by the case, and an investor in its funding round. Each needed its own product, and all three had to feel like the same brand.

1. Brand site

   Built around the can and the story behind the name, the site maps where to drink, archives past batches, and lists every event, in six languages. Motion is saved for desktops with a mouse, so phones get native scrolling. Beer sits behind an age gate and merchandise does not, so visitors under 20 always have somewhere to go.

2. Store and wholesale

   Checkout supports wallets like Apple Pay and works out shipping by region across Japan. Businesses apply for wholesale in three steps, then order at trade prices. One administration area covers orders, supply dates, and newsletters.

3. Investor portal

   A portal for the funding round, in the same look and voice as the brand site, so investors meet the same brand as everyone else.

4. Labels and events

   Beer labels carry the story of each brew. We also plan and run the tastings and events where guests meet the beer and the people who make it.

The store is live, and Athipatai opened its first taproom in Yushima, Tokyo, in October 2026.

Product design and development

Worachet Deeyai

Client

Athipatai K.K.